Back into Joe's Jeans again (JOEZ)

The company recently reported Q2 earnings sporting a 51% increase in sales, but suffering a 60% drop in net income as the company continues its expansion efforts. SG&A continues to climb, but as of this morning the stock is hovering in the $1.80's that I decided to get back into this company again. I had last exited this company with a 13% gain on the lack of clarity in economic conditions. This re-entry based on the assumption that management scales SG&A to some reasonable level as growth initiatives settles down, and customers pumping money into JOEZ for the second quarter will still remain employed and buying up Joe's products. This is a big assumption and inherent with risks. Risks include anemic economic growth as reported by the latest employment numbers (more people quitting looking for a job, artificially dropping the unemployment rate). A customer shifting perception to cautionary retail purchases going into the holiday seasons may back fire. Time will tell.